Who We Are
Who We Are
To best describe who we are it’s more important to begin by pointing out what we are not.
We are NOT corporate media.
This means unlike most if not all of AM, FM and Satellite radio where essentially YOU are the product being sold and the customer is other corporations paying for advertisement. Radio is no longer operated as a service to entertain listeners – it is operated as a service selling customers to the advertisers.
So instead of a radio station that asks listeners what they should be playing they operate radio stations that ask the advertisers who you want us to bring to you.
Megarock Radio is not a corporate owned radio station. We are independently owned and operated. We do not generate any profit and do not sell our listeners to people.
There is no big office, no support staff, no sales staff, no program directors or anything else like that. Our shows originate from locations around the world and our ‘transmitter’ are multiple high-capacity servers located in datacenters around the world. Our ‘studio’ might be located in a spare room of the house and in one case right in their kitchen.
Even our audio quality far surpasses most online radio streams intended for mass distribution but in a compressed audio format to keep costs low to generate big profits. Our audio quality matches that of the typical CD player and is in pure, crystal clean HD audio no matter where you listen.
We also are not limited to the range of the transmitting part of a radio stations range but are available anywhere in the entire world where you can sustain a 320k download which is just about anywhere.
In short this is a radio station operated by a handful of people but programmed by an audience located around the world. Our format is simply ‘rock’ because we cover a wide range of rock music spanning over 60 years and have a library of music available for request counting over 40,000 tracks. Your local radio station might work with about 700 in a given week.
The inspiration? St. Louis radio stations KSHE and KWK back in the 70’s and early 80’s and then what we believe the station would sound like today if it remained in local hands and not two different major corporations over the years. And honestly this is what they SHOULD sound like today.